"Whats right isnt always popular. Whats popular isn't always right." -Albert Einstein 

Anything that's popular doesn't mean that its going to be the right thing  to do or the right choice. Maybe you don't want to do the right thing because it not what everyone else does and its not popular. But it is the right thing and that's all that matters. Who cares if others don't do it. If its the right thing you do what you're supposed to do. Who cares about everyone else just be yourself and do the right thing. Even if its not the popular choice.